CYAN Air Solutions
A cool-air identity for cooling, heating and air-conditioning services. The mark pairs a bold open C — the airflow ring — with a frost-crystal snowflake for cooling and a small warm flame for heating. Two signals, one system.
Primary lockup
The horizontal lockup is the default. Use it on invoices, uniforms, vehicle panels and the website header. Deep-teal wordmark on light surfaces, white wordmark on dark surfaces.
On light surfaces
On dark surfaces
The mark
An open airflow ring wrapping a frost-crystal snowflake, with a warm ember for the heating side of the business. It survives being shrunk to a favicon, an app icon, a uniform badge or a metal pin.
Stacked & single-colour
The stacked lockup is for square spaces — social avatars, signage columns, packaging. The single-colour white version is for embroidery, engraving, rubber stamps, fax-quality printing and photos.
Stacked lockup
Single colour (white / negate)
Colour
Cyan carries the brand; deep teal grounds it; amber is a seasoning, never a base. Keep amber under roughly 10% of any surface — it exists to say “heating”, not to compete with the cyan.
#00CDE8 · rgb(0,205,232)#7FE9FB · rgb(127,233,251)#0087BE · rgb(0,135,190)#0C4356 · rgb(12,67,86)#04252E · rgb(4,37,46)#FF8A1E · rgb(255,138,30)#FFC76B · rgb(255,199,107)#F4FBFD · rgb(244,251,253)Typography
Montserrat for the name, headings and vehicle graphics — geometric, confident, reads at distance. Inter for body copy, quotations and spec sheets — both are free on Google Fonts. The wordmark itself is drawn as vector outlines, so it never re-flows or changes shape.
Montserrat
Aa Bb Cc
Headlines & wordmark
Weights 500 / 600 / 800. Letter-spacing +0.02em on live headlines; +0.12em on all-caps labels.
Inter
Aa Bb Cc
Body text, quotations, service manuals, WhatsApp messages and e-mail signatures.
Weights 400 / 500 / 600. Keep line length between 60 and 80 characters.
Using it correctly
Clear space around the lockup equals the height of the letter C. Minimum sizes: 140 px wide on screen, 28 mm wide in print for the full lockup; 24 px / 10 mm for the icon alone.
Do
- Use the horizontal lockup as the default everywhere.
- Use the white version over photos, dark van panels and navy surfaces.
- Keep the mark on solid flat colour, or on a soft gradient of ink.
- Embroider or engrave the single-colour version.
- Scale proportionally, holding the aspect ratio.
Don't
- Stretch, squash, rotate or add a drop shadow or outline.
- Recolour the ring, snowflake or flame outside the palette.
- Retype the wordmark — always place the supplied artwork.
- Put the cyan wordmark on white; use the deep-teal version.
- Cover the ember, or pair the logo with another round emblem.
Where it goes
- Service vans and pickup panels — 400 mm mark, doors and rear.
- Uniforms: chest badge, cap front, high-visibility vests.
- Invoices, quotations and warranty cards: header, top-right.
- Signage, gate boards and metal pin badges.
- WhatsApp Business profile, Google Business and social avatars (icon only).